FREE STORIES
43

Does whisky conjure up emotions? What is going on when you encounter an outstanding bottle? The easiest way to make us feel something is to create a back-story, that is the “legend” behind the exquisite dram you are about to experience. Spin a wee story on the label about the “purity of the water” flowing through the Highland stream for hundreds of years, the lovely Morayshire barley fields, and the charred white-oak casks ...

43

Does whisky conjure up emotions? What is going on when you encounter an outstanding bottle? The easiest way to make us feel something is to create a back-story, that is the “legend” behind the exquisite dram you are about to experience. Spin a wee story on the label about the “purity of the water” flowing through the Highland stream for hundreds of years, the lovely Morayshire barley fields, and the charred white-oak casks ...